Shepherd Private Clients approached Hotfoot to create a new logo, brand identity and website. We also undertook a photoshoot.
Founded in 2018, Shepherd Private Clients focuses on advising wealthy individuals and families across the North on their businesses, investment structures, trusts and charities.
Our goal with this project was to develop a striking visual identity, including a custom icon set, that would convey the fresh and proactive approach of this growing company, while imparting a sense of trust and dependability – the directors all spent the majority of their careers working at the “Big 4” accountancy firms.
