A website with a difference for an award-winning
UK finance specialist
Haydock Finance
The Project
Haydock Finance is a specialist funder with a strong broker network, supporting a wide range of SMEs through asset finance and refinancing solutions.
To mark its 40th year in business, Haydock commissioned a refreshed website to better communicate its unique value proposition and showcase the full scope of its specialist capabilities and services. The new site was designed to be more visual, engaging, and immersive, reflecting the company’s expertise, longevity, and forward-thinking approach in the financial services sector.
Strategy and Planning
The new Haydock Finance website was designed to build trust, establish credibility, and showcase the company’s expertise, innovation, and quality of service. It also plays a key role in supporting the ongoing growth of the brand within a competitive financial landscape.
Our primary goals were to ensure that existing clients clearly understand the full scope of Haydock’s offering, while also introducing new clients to relevant products and services. Most importantly, the site needed to empower decision makers to confidently choose Haydock—driving more relevant enquiries and qualified sales opportunities.
Strategy
Strategy
Developed a clear digital strategy to align business goals with audience needs and user journeys.
Website Design
Created a modern, professional design that reflects Haydock’s credibility, expertise, and innovation.
Website Development
Built a high-performing, responsive site optimised for user experience and lead generation.
Photography
Produced bespoke imagery to humanise the brand and visually communicate trust and quality.
Hosting
Provided secure, reliable hosting to ensure fast load times and uninterrupted performance.
Email Newsletter
Designed and developed a branded newsletter template to support ongoing engagement and communication with clients and brokers.
What our lovely client said...
“We have just launched our new website with Hotfoot Design and are excited to see it go live! It looks great and reflects how our brand is evolving. Our goal was to provide visitors with an easier way to learn about Haydock’s finance solutions plus service and we feel the site functionality encourages them to do this. We like how easy it is to make changes ourselves and yet know we have the support when and if we need it.”
Lea Lawrence
