Creation of an online sales channel
for an award-winning retailer
Silver Tree Jewellery
The project
In collaboration with Silver Tree and designer Robin Zahler, we developed a bespoke Shopify eCommerce website that not only showcases their cutting-edge jewellery collections, but also delivers a seamless and elevated shopping experience for their customers.
We continue to work closely with the Silver Tree marketing team, supporting the implementation of new digital strategies and ongoing enhancements to ensure the website evolves in line with the brand’s growth and ambition.
The strategy
The new website was carefully crafted to do more than simply sell jewellery—it was built to tell the story of Silver Tree, establish brand credibility, and foster trust with both new and returning customers. As a specialist boutique jewellery brand, Silver Tree needed a digital presence that reflects the same attention to detail, quality, and elegance found in its products and in-store experience.
Through thoughtful design, compelling copy, and seamless navigation, the website showcases the brand’s expertise and heritage, while also offering a refined eCommerce journey that puts products front and centre. High-quality imagery, curated collections, and personalised touches help elevate the online experience and mirror the service customers expect from a premium jeweller.
Deliverables
Digital Consultation & Strategy
Collaborated with the Silver Tree team to shape a clear digital roadmap aligned with their growth goals.
Shopify Website Development
Designed and developed a custom Shopify site that delivers a premium, user-friendly eCommerce experience.
Ecommerce
Implemented best practices in online retail—from product showcasing to streamlined checkout—to maximise conversions and customer satisfaction.
Email Marketing
Set up engaging, on-brand email campaigns to nurture customer relationships, promote offers, and drive repeat sales.
Client feedback
"Hotfoot developed a fully responsive ecommerce website for our award-winning branded jewellery store. Hotfoot have helped ensure the website constantly evolves to showcase the latest products and trends, and to make it easier for our customers to browse and shop online, all of which helps drive sales and customer satisfaction."
Hannah Riding, Sales & Marketing Director
