Marketing campaign for a world-leading manufacturing
research and innovation network

The Project

The University of Sheffield Advanced Manufacturing Research Centre (AMRC) is a world-leading research and innovation network, and has 120 industrial partners including Rolls-Royce, Boeing, McLaren, Airbus and BAE Systems.The AMRC has specialist expertise in digital manufacturing, machine learning and artificial intelligence, composites, casting, automation and robotics, machining, additive manufacturing, design and prototyping, testing, and training. It has a global reputation for helping companies overcome manufacturing challenges and has become a model for collaborative research involving universities, academics, and industry worldwide and is also a member of the High Value Manufacturing Catapult, a national consortium of leading manufacturing and process research centres, backed by the UK’s innovation agency, Innovate UK.

Hotfoot was appointed by AMRC North West to create digital and printed marketing collateral to support the promotion and engagement with their SME support programme, RADAR.

Strategy and planning

The goal of the programme is to boost competitiveness and productivity for Lancashire’s small and medium-sized enterprise (SME) manufacturing community using cutting-edge manufacturing technologies.

In collaboration with the brilliant team of engineers and marketing specialists at AMRC, Hotfoot created a range of printed and digital marketing campaign materials to promote AMRC’s RADAR programme; including folders, inserts and flyers promoting their support across the following areas: 5G technologies, additive manufacturing, batteries & automation, digital manufacturing, machining, and low carbon technologies.

We worked with the AMRC North West’s engineers to compose compelling stories, and supported AMRC with tone, copywriting and editing services.

Deliverables

• Strategy
• Social Media Graphics
• Digital & Print Campaign Materials
• Copywriting