A dynamic website for an international
charity brand
St John International
The challenge
We were appointed by St John International to design and develop a new website to represent this diverse and growing global charity and align with its new strategic objectives.
St John has operations in 44 countries and 164,000 volunteers worldwide. Over the last year St John responded to 1.8m emergencies and trained 1.1m people in first aid. It is the parent body to St John Ambulance.
The strategy
Working closely with the London-based executive and marketing team, and stakeholders from around the world, we undertook a thorough discovery process to understand the organisational needs and audience personas.
We defined a clear value proposition and developed an engaging tone of voice, before user journey mapping, wire framing and designing a website that that aligns with the charity’s refreshed brand identity. Enhanced design, colour and iconography, along with dynamic elements, bring the site to life with a seamless user experience.
The website is designed to meet accessibility standards and has a range of useful features, including an interactive map of global establishments.
Visit website
Client Feedback
"We are utterly delighted with our new website from Hotfoot – we've received really wonderful feedback from our wider St John family who say they love the vibrancy, the person-centred visuals and stories, and that this website makes them feel proud to be part of our international network. It truly represents our #OneStJohn strategy."
Jessica Smith, Head of Communications
