Earlier this year we were appointed by St John International to design and develop a new website to represent this diverse and growing global charity and align with its new strategic objectives.
St John has operations in 44 countries and 164,000 volunteers worldwide. Over the last year St John responded to 1.8m emergencies and trained 1.1m people in first aid. It is the parent body to St John Ambulance.
Working closely with the London-based executive and marketing team, and stakeholders from around the world, we defined a clear value proposition and developed an engaging tone of voice, before designing a website that that aligns with the charity’s refreshed brand identity.
The website is designed to meet accessibility standards and has a range of useful features, including an interactive map of global establishments.
“We are utterly delighted with our new website from Hotfoot,” says Jessica Smith, Head of Communications at St John. “We’ve received really wonderful feedback from our wider St John family who say they love the vibrancy, the person-centred visuals and stories, and that this website makes them feel proud to be part of our international network. It truly represents our #OneStJohn strategy.”
We are continuing to work with St John on new projects we are looking forward to share in the months ahead.
Learn more about the project here.
