We Are Undefeatable is a national movement developed by 15 leading health and social care charities backed by expertise and insight from Sport England.
We were thrilled to win a competitive pitch to work on an awareness campaign with partners across Blackburn with Darwen to inspire and support people living with a long-term health condition to be more active. It was made all the better that it meant another collab with our great friends over at Big Tank video productions.
“It’s fantastic to see the campaign being rolled out across the region – from billboards and bus shelters to social media and press – we’ll be sharing some more of the visuals here soon.
“It is all looking so fantastic and there’s so many more opportunities that are following on from this, it’s having a wide-reaching ripple effect! I must say the engagement, interactions and quality of the work by Hotfoot has been second to none.”
– Peter Dutton, Activation Manager, We Are Undefeatable
Organisations involved in this project include Blackburn with Darwen Borough Council, Age UK, Sport England, Asthma + Lung UK, Breast Cancer Now, Alzheimer’s Society, British Red Cross, British Heart Foundation, Versus Arthritis, Mind, Rethink Mental Illness, Macmillan Cancer Support, Royal Voluntary Service, Stroke Association, Parkinson’s UK, MS Society UK, Diabetes UK and The National Lottery Community Fund.
Learn more about the project here.
