Website Strategy

Every great website starts with a plan. We help you build the right one.

Before we dive into design or write a single line of code, we step back and ask: what’s this website really for? Who’s using it? What’s going to make it work?

At Hotfoot, we start every website project with strategy. That means engaging the right people, asking the right questions, and mapping out the right structure — so when we do start designing, we’re building on solid ground.

Got a new website in mind? Let’s start with the big picture. Talk to us.

Stakeholder sessions that get everyone aligned

Web projects can quickly go off track when different teams have different visions. That’s why we begin with stakeholder workshops — collaborative sessions where we listen, learn and build a shared understanding of your goals.

From directors and marketing teams to product leads and customer service — we bring everyone into the conversation. You’d be surprised what surfaces when people are given space to talk. These insights help shape smarter user journeys, clearer messaging and a site that works better for everyone.

Need to get your team on the same page? We’ll make it happen. Start your project.

Prototyping to explore and test ideas early

Once we know what your users need and what your business wants to say, we begin to bring the structure of the site to life — not with polished visuals, but with interactive prototypes.

These clickable wireframes help you visualise the layout, flow and functionality of your website before we move into creative. It’s a low-risk, high-reward way to explore ideas, gather feedback, and make confident decisions before anything gets built.

Curious how your future website might feel? Let’s map it out together. Book a strategy session.

Wireframes with purpose (not just boxes on a page)

Wireframes are where strategy becomes tangible. They show how content will be structured, how users will move through the site, and how different elements will work together. No guesswork. No fluff.

We focus on clarity, hierarchy and user flow — helping you see how everything connects, and giving your internal team something concrete to review and refine.

Want clarity before creativity? Wireframes are your best friend.

Why it matters

Starting with strategy means fewer surprises, fewer delays, and a website that performs better from day one. It gives you space to think, ask questions, and make smart decisions — with the support of a team who’s been there, done that, and knows what works.

Because a website shouldn’t just look great. It should feel right, work hard, and grow with you.

Let’s build something better — from the ground up. Get started by getting in touch.