Analytics and Reporting

Know what’s working. Improve what isn’t. Repeat.

Data is everywhere — but insight is what really matters. At Hotfoot, we turn numbers into knowledge, and reporting into real, actionable decisions. Whether you’re running a campaign, launching a new site, or just want to better understand your audience, our analytics and reporting services help you stay focused on what moves the needle.

We make the complex clear. The abstract practical. And the insights easy to act on.

Not sure what your data is telling you? Let’s figure it out together. Talk to us.

Custom dashboards, not cookie-cutter templates

Forget default dashboards and surface-level stats. We build tailored reporting setups that match your goals — and actually mean something to your team.

Whether we’re tracking e-commerce performance, campaign KPIs, SEO metrics or user behaviour across your website, we make sure you’re measuring what matters — not just what’s easy to see.

We work with platforms like Google Analytics 4, Simple Analytics, Google Tag Manager,  Shopify, Meta Ads, LinkedIn Campaign Manager and more.

Need a better view of your performance? We’ll build it for you.

Regular reporting, real insights

We don’t just hand over a spreadsheet and disappear. Our reports are designed to be read, shared, and discussed — with clear narratives, context and recommendations that help you take action.

Whether it’s monthly, quarterly, or campaign-specific, we’ll create reporting rhythms that support your internal team, stakeholders or board — and help you build confidence in the numbers.

Want reporting that people actually use? We’ve got you. Let’s talk data.

Analytics with purpose

A good analytics setup does more than tell you what’s happening — it helps you understand why. We help you define what success looks like, then track it clearly and consistently. That might include:

• Setting KPIs and performance goals
• Mapping key conversion journeys
• Tracking user behaviour and drop-off points
• Tagging meaningful actions across your site
• Measuring marketing campaign ROI
• Testing and refining user flows
• We tailor our approach to your sector, goals and internal setup — whether you need an audit of your current tools, a fresh implementation, or ongoing performance tracking.

Need clarity behind the clicks? Let’s dig into your data. Get in touch.

Why it matters

When you understand what’s working, you can do more of it. When you spot what’s not, you can fix it faster. Analytics and reporting are how you move from guesswork to growth — and keep learning along the way.

We don’t expect you to love dashboards. But we do want you to love what they unlock.

Let’s make your data work harder. Get in touch today.