The Storey, Meeting House Lane,
Lancaster, Lancashire LA1 1TH
Optimising your brand for AI-powered discovery
Search is evolving – and fast. Traditional rankings are no longer the only path to visibility. With AI platforms like ChatGPT, Google SGE, Microsoft Copilot, and other generative tools now shaping how users discover and interact with information, your website needs to do more than rank. It needs to be structured, authoritative, and AI-ready.
At Hotfoot, we help forward-thinking brands optimise their websites to perform in a search landscape increasingly influenced by artificial intelligence.
Let’s start the conversation. Get in touch.
Why Generative Engine Optimization (GEO) Matters
AI-powered tools are changing how people find and consume content. Instead of relying solely on top-ten search results, users are now getting direct answers, summaries, and source links generated from across the web.
If your content isn’t well-structured, easy to interpret, and clearly relevant, you risk being excluded from this new layer of visibility.
We help you adapt your website to perform better across traditional search and AI-driven platforms.
How We Optimise Websites for AI Search
Structured Content & Schema Markup
We implement structured data and schema to help AI tools accurately understand your content – making it more likely to be cited or linked within AI-generated answers.
Semantic SEO & Topic Clustering
AI thrives on context. We help you create and organise content around themes, not just keywords – building topical authority and clearer meaning for AI models to interpret.
E-E-A-T: Expertise, Experience, Authority & Trust
AI platforms favour trusted sources. We optimise your site to reflect your authority in your field – with clear authorship, credentials, and signals that demonstrate legitimacy.
We ensure your content is easily discoverable by both search engines and AI crawlers, with fast-loading pages, clean code, and minimal technical barriers.
AI-Snippet Readiness
We craft content with concise, high-quality answers and clear formatting that’s ideal for use in AI summaries and generated responses.
Let’s optimise your website for AI discovery. Get in touch.
We’re not just optimising for Google anymore. AI assistants are reading, summarising, and recommending content in ways that bypass traditional rankings altogether. If your site isn’t built for this new behaviour, you’re missing out on a growing share of visibility.
Want to understand how AI impacts your search visibility? Let’s talk.
Explore Our Recent Projects
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Healthcare Education
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Charity
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Public Sector
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Clean Energy
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Theatre and Arts
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Tourism and Leisure
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Renewable Energy
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Public Sector
What Our Clients Say
"Hotfoot produced a brand design and website that exceeded our high expectations."
"Hotfoot really understood our objectives and delivered on every level. "
"The team at Hotfoot really understand our ethos. They have been fun, professional and responsive throughout."
"We selected Hotfoot because of their passion, commitment and creativity. We are hugely impressed with their work."
"Hotfoot always go above and beyond with our team and partners around the world."
"Hotfoot are a pleasure to work with. They respond quickly with innovative ideas and creative solutions."
"Hotfoot are creative and engaging strategists. They are easy to work with, responsive and great listeners."
"The engagement, interactions and quality of the work by Hotfoot has been second to none."
"We are really happy with our brand and website and have had so many positive comments from our customers."
"I found my collaboration with the Hotfoot team to be exceptionally valuable."
"Hotfoot listened to our brief and delivered exceptional results that were positively received by all partners."
"Hotfoot ensures our website constantly evolves which helps drive sales and customer satisfaction."
"Hotfoot works across our group to increase custom and loyalty. They are passionate and committed."
"We love our new website. Thank you Hotfoot for bringing our vision to life."
"We are absolutely thrilled. Hotfoot have supported us every step of the way. "
"From the very beginning Hotfoot have been absolutely fantastic to work with."
