New Brand and Website for a
Rapidly Growing Business
Cornthwaite Group
The Project
Cornthwaite Group is one of the leading suppliers of specialist agricultural and industrial machinery, innovative services for the sector, and related finance, with five depots across a region stretching from Dumfries down to Nantwich.
The Group is one of the largest John Deere dealer groups in the UK, and also holds franchises for a number of other key brands including Kramer, Bailey Trailers, Krone, Vaderstad, Reco, Fleming, Quicke, Browns, Zuidbert, Redrock, Standen and Gregoire Besson.
Cornthwaite Group exports machinery all over the world and is known for outstanding levels of service and technical expertise.
The Objectives
Cornthwaite Group required a more contemporary and consistent brand identity coupled with an improved website to better communicate the value proposition, leading to more sales enquiries for its high value machines. Other objectives for Hotfoot include increasing awareness of the overall customer value proposition, such as the commitment to aftercare, “Intelligent Solutions”, export services and other key areas of the business.
Deliverables
- Brand Strategy
- Logo Design
- Sub-Brand Logo Designs
- Brand Copy Tone of Voice
- Brand Identity Design
- Brand Identity Guidelines
- Website Design & Build
- Website Hosting
- Brand Photography
Client Feedback
"We are really happy with our brand and website, and have had so many positive comments from our customers and suppliers. We appreciate all the hard work by the Hotfoot team."
Claire Cornthwaite, Cornthwaite Group
