New brand, website design and marketing
for a ground-breaking project
5G Factory of the Future
The project
AMRC North West was established to help the region’s manufacturing sector embrace advanced technologies—boosting productivity, performance, and quality across the board.
At the heart of this mission is the 5G Factory of the Future (5G-FoF) programme, based at AMRC North West’s state-of-the-art facility in the Samlesbury Enterprise Zone.
Designed as an open-access testbed, 5G-FoF enables manufacturers to explore and adopt cutting-edge 5G technology, helping unlock new capabilities in automation, data, and real-time communication—driving the next era of industrial innovation.
The strategy
We were appointed to bring the 5G Factory of the Future programme to life through a comprehensive creative and communications approach. We began by developing a distinctive brand identity that reflects the programme’s innovative and forward-thinking ethos—designed to work seamlessly across both digital and physical platforms.
We then designed and built an engaging, user-friendly website to showcase the mission, testbed facilities, case studies, and collaboration opportunities. Alongside this, we launched a strategic social media presence to grow awareness and engage stakeholders across industry and academia.
To support ongoing momentum, we continue to deliver multi-channel marketing campaigns and creative support—ensuring a consistent and impactful brand presence across every touchpoint.
The deliverables
Strategy
Defined a clear positioning and communication framework to guide brand and campaign activity.
Branding
Created a bold, future-facing visual identity that reflects innovation, accessibility, and industry leadership.
Website Design
Designed a user-focused, responsive website to showcase the programme, share insights, and drive engagement.
Website Development
Built a high-performing, scalable platform optimised for speed, accessibility, and ease of use.
Video
Produced dynamic video content to explain the programme, highlight success stories, and bring the technology to life.
Social Media
Developed a strategic social media presence to grow awareness, foster community, and share real-time updates.
What our lovely client had to say...
"Hotfoot was given the task of creating an energetic, technology-focused website and brand identity for our new 5G Factory of the Future project that would position ourselves as a leader in the field. They listened to our brief and delivered exceptional results that were positively received by all partners. We have really enjoyed working with Hotfoot on this project to date and look forward to future outputs."
Mark Stringfellow, Marketing and Communications
