Creating a barista milk brand
that stands out from the herd
Brades Farm
The Project
The Towers family has been farming dairy cows at Brades Farm in the picturesque Lune Valley in Lancashire since 1960. Their dedication to the welfare of their cows is at the heart of everything they do, ensuring that all their milk is both fully traceable and environmentally sustainable.
Their Jersey/Holstein milk boasts a higher protein and fat content than regular whole milk and is not homogenised, making it ideal for coffee making. By retaining all its natural qualities, it enhances the texture and taste of coffee, providing a rich, full-bodied experience.
The Objectives
We partnered with Joe Towers and his family to develop the brand identity, responsive website, and packaging for their premium barista milk. Alongside this, we supported the marketing and PR efforts for the launch of their delicious product.
The launch at the London Coffee Festival, in collaboration with Allan Reeder, one of London’s leading dairy suppliers, was a huge success. Building on this momentum, Brades Farm expanded into producing a range of creams targeted at professional chefs.
We also created a series of marketing posters for partners to download from an online portal on the Brades website, promoting the brand’s unique attributes—such as “traceable milk from cow to cup” and the playful tagline “you herd it here first”.
In recognition of their innovation, Brades Farm won the Innovators of the Year award at the British Farming Awards.
Deliverables
Logo Design
Developed a unique logo that reflects the brand’s heritage and premium quality.
Packaging
Designed packaging that stands out on shelves, showcasing the product’s rich attributes.
Marketing
Created a strategic marketing plan to support the brand launch and ongoing visibility.
Photography
Captured high-quality imagery to visually tell the story of the farm and its products.
Posters
Designed engaging promotional posters to support in-store and cafe marketing.
Website Design
Crafted a responsive, user-friendly website to reflect the brand’s ethos and drive customer engagement.
Website Build and CMS
Developed a fully functional website with an intuitive CMS for easy updates and management.
Client Feedback
“We were lucky to meet the team at Hotfoot at a time when our brand was in need of a new look. We had a tight deadline and have been delighted with their quality of work and the results which are of course critically important to the success of our new venture. Our key partner also commented on a number of occasions how good the team were to work with, which naturally is of value to us.”
Joe Towers, Brades Farm
