Launch of a youth homelessness
prevention project
Breathing Space
The Project
Breathing Space Lancashire work to prevent young people aged 14 – 25 from becoming homeless. Their team educates parents and carers and gives them support with managing family life, to get their relationships back on track.
Breathing Space has already helped more than 400 young people at risk of homelessness in East Lancashire.
The Objectives
We were tasked with delivering a comprehensive communications strategy to give this complicated and delicate project clarity and consistency. From naming, brand identity, website and marketing materials to monthly social campaigns – all to help spread awareness in the local population.
Breathing Space has become the way that young people now engage with professionals to help prevent homelessness in Lancashire.
Deliverables
- Naming strategy
- Brand identity
- Website design and development
- Social media campaigns
- Outdoor advertising
- Posters and flyers
- Leaflets
- Animation
- Photography
Client Feedback
“Working with Hotfoot on our campaign has been a fantastic journey. They branded and named the project, and have built a website that does exactly what we need. They've also helped us with our tone of voice, social media and photography, all of which have been produced to an incredibly high standard.”
Louise Proctor, Breathing Space, Lancashire County Council
