A distinctive brand for a
standout glamping retreat
Castlerigg Hall
The Project
Castlerigg Hall is nestled in a breathtaking location just outside Keswick, offering panoramic views of Derwentwater and Bassenthwaite Lake, framed by the stunning fells of the Lake District.
With a variety of accommodation options—including caravans for hire, spaces for touring caravans, motorhomes, camping, and camping pods—plus an onsite shop, restaurant, and gallery, Castlerigg Hall is the ideal destination for those looking to experience the beauty of the Lake District in comfort.
As the business continues to grow, they required a new brand identity to better communicate their unique customer value proposition and attract new visitors, ultimately driving additional revenue.
The Objective
The original crest had represented the park for three generations of the family, so it was important to continue that legacy while giving the brand a modern update. We created a contemporary version of the logo, maintaining its prestige and heritage, while adding a relaxed and inviting feel that suits the park’s atmosphere.
The colour palette, beautiful typography, and the integration of patterns from the logo icon into the design helped to bring the brand to life with style and consistency across all touchpoints.
Additionally, we developed a colour coding system for each area of the park, making it easier to create themed graphics that were both engaging and clear, improving the overall user experience for visitors.
Deliverables
Brand Strategy
Defined the brand’s vision, values, and positioning to guide all creative and marketing efforts.
Logo Design
Crafted a modern yet timeless logo that honours the legacy of the park while elevating its visual identity.
Brand Identity Design
Developed a comprehensive visual identity that reflects the park’s unique atmosphere and heritage.
Brand Guidelines
Produced clear and actionable brand guidelines to ensure consistency across all platforms and materials.
Illustration
Created custom illustrations to bring the brand’s personality to life and enhance visual storytelling.
Print Design
Designed print materials, including signage, brochures, and promotional assets, to maintain brand cohesion across all touchpoints.
Client Feedback
“We were very excited to work with Hotfoot Design to create an updated brand identity to communicate our history, character and growth.”
David Jackson, Director
