Website design and Spektrix integration
for Cincinnati Shakespeare Company
Cincinnati Shakespeare Company
The challenge
Established for 30 years Cincinnati Shakespeare Company is a resident ensemble theatre company bringing Shakespeare and the Classics to life for all.
Lovingly known as “Cincy Shakes”, the theatre required a new website to better showcase and communicate their offering to audiences and stakeholders.
The strategy
Through a stakeholder strategy workshop and customer survey insights the key objectives were:
- Defining a compelling value proposition
- Improve the design, navigation, user journey and mobile experience
- Ensure an outstanding integration with Spektrix
- Provide a more immersive experience
- Provide more in-depth content e.g. events, classes, team members, donors
- Meet accessibility standards
- Increase ticket sales
- Increase donations
- Increase community engagement
The deliverables
- Planning and strategy
- User journey mapping
- Sitemap and wireframing
- UX Design
- Website Build
- CMS system
- Spektrix integration
The result
"The results were game-changing and exceeded our expectations. By actively listening to our audience and working closely with Hotfoot, we've not only maintained the flexibility our patrons love but also streamlined the experience, making it more intuitive and user-friendly and offering options for new subscribers. This has fueled both our growth and audience satisfaction and we're excited to keep innovating with our patrons and community. Thank you."
Jeanna Vella, Director of Marketing
