Supporting rapid growth with
a bold new brand and website
Cornthwaite Group
The Project
Cornthwaite Group is one of the UK’s leading suppliers of specialist agricultural and industrial machinery, offering innovative services and finance solutions across the sector. With five depots spanning from Dumfries to Nantwich, the Group supports a wide regional footprint and an international customer base.
As one of the largest John Deere dealer groups in the UK, Cornthwaite also represents a number of other leading brands, including Kramer, Bailey Trailers, Krone, Vaderstad, Fleming, Quicke, Zuidberg, and more. Known for its outstanding service and technical expertise, the Group exports machinery globally and is trusted by farmers and professionals throughout the industry.
The Objectives
Cornthwaite Group approached Hotfoot to develop a more contemporary and consistent brand identity, alongside a redesigned website that would more effectively communicate the company’s value proposition and generate increased sales enquiries for its high-value machinery.
Beyond showcasing products, the project aimed to raise awareness of the Group’s broader customer offering—including its commitment to exceptional aftercare, its suite of “Intelligent Solutions”, export services, and other specialist areas that set Cornthwaite apart in a competitive market.
Deliverables
Brand Strategy
Defined the brand’s positioning, purpose, and messaging to support long-term growth and differentiation.
Logo Design
Created a modern, versatile logo that reflects Cornthwaite Group’s heritage and future focus.
Sub-Brand Logo Design
Developed a flexible identity system for key business areas and services within the Group.
Brand Copy & Tone of Voice
Established a confident, professional tone that communicates expertise and approachability.
Brand Identity Design
Crafted a cohesive visual language across type, colour, layout, and imagery to ensure consistency.
Brand Identity Guidelines
Produced a practical set of brand guidelines to support consistency across all communications.
Website Design & Build
Designed and developed a responsive, user-friendly website to showcase products, services, and drive enquiries.
Website Hosting
Provided secure, reliable hosting to ensure fast, stable website performance.
Brand Photography
Commissioned original photography to capture the team, facilities, and machinery in action—bringing authenticity and impact to the brand.
Client Feedback
"We are really happy with our brand and website, and have had so many positive comments from our customers and suppliers. We appreciate all the hard work by the Hotfoot team."
Claire Cornthwaite, Cornthwaite Group
