Positioning a global
leader for growth
DCC PLC
The Project
DCC Health & Beauty Solutions (DCCHBS) is a trusted manufacturing partner for some of the world’s most established brands—producing a diverse range of nutritional, cosmetic, and pharmaceutical products.
As part of DCC plc, DCCHBS operates across seven specialist companies with facilities in Europe and North America, employing over 1,800 people and generating revenues of approximately £25 million. Their scale, expertise, and innovation make them a key player in the global health and beauty sector.
Strategy
In a competitive global market, it was vital for DCC Health & Beauty Solutions (DCCHBS) to clearly communicate its capabilities and strengths to build trust and engage both existing and prospective clients.
We began by developing a customer value proposition that highlights the group’s unique offering, supported by brand guidelines to ensure consistency across all communications.
To elevate the brand’s digital presence, we designed and developed a new website that clearly showcases DCCHBS’s expertise and global reach. With intuitive navigation, the site helps users easily identify the most relevant subsidiary by technology or location, driving more qualified sales enquiries.
Deliverables
Value Proposition Development
Crafted a clear, compelling proposition to communicate DCCHBS’s unique strengths and value to target audiences.
Brand Strategy
Defined the strategic positioning and messaging to align marketing with business objectives across global markets.
Brand Identity Design
Developed a modern, professional visual identity to reflect the group’s scale, expertise, and innovation.
Brand Guidelines
Created a comprehensive toolkit to ensure consistent, high-quality communication across all subsidiaries and channels.
Website Design
Designed a clean, intuitive interface that showcases the group’s capabilities, global presence, and specialist services.
Website Development
Built a responsive, high-performing site with intuitive navigation to guide users to relevant subsidiary companies by technology or location.
Website Hosting
Provided secure, reliable hosting to ensure optimal performance and uptime.
Photography
Commissioned professional photography to visually highlight facilities, teams, and product expertise.
Client Feedback
"From the very beginning of our marketing journey Hotfoot have been really easy and great to work with on our projects. They initially got to know our business and market sectors and then quickly delivered on some creative and interesting new website ideas. They understood who we were trying to reach and how these customers would find the information they needed. Being a B2B company we needed information that was informative yet presented in an engaging way and Hotfoot delivered on this. A number of our companies have since engaged with Hotfoot, following the initial design work, and we will continue to work with the Hotfoot team with our USA businesses."
Louise Cruickshanks, Chief Development Officer
