Reimagining the visual identity
of an iconic show
Funny Girls / Thwaites
The Project
Funny Girls is a Blackpool institution, and after being acquired by Thwaites, they approached Hotfoot to breathe new life into this much-loved show.
Funny Girls first debuted on the Blackpool night scene in 1994, starting in a humble corner shop on Queen Street. Due to its growing popularity, the show quickly moved to larger premises.
In 2002, the club relocated to its current home on Dickson Road, a stunning Art Deco former Odeon cinema. The Grade II listed building underwent a complete renovation and restoration, making it one of Blackpool’s most iconic entertainment venues.
The Objectives
Funny Girls required a refreshed brand identity and creative assets to effectively communicate the unique and unforgettable experience of attending this iconic burlesque cabaret show. The goal was to drive ticket sales and increase enquiries while conveying the fun, quirkiness, and cheeky charm that makes Funny Girls a Blackpool institution.
The new brand identity captures the glamour and excitement of the show, designed to reflect its packed-with-character, Northern wit. Funny Girls is all about immersive fun—the experience starts the moment guests step into the Art Deco foyer. This isn’t just a night out; it’s an experience like no other. The new brand brings that sense of anticipation and delight to life, setting the stage for an unforgettable evening.
Deliverables
Brand Strategy
Defined a clear strategy to communicate the unique personality and experience of Funny Girls, focusing on its glamour, quirkiness, and immersive nature.
Brand Identity Design
Developed a vibrant, visually engaging brand identity that reflects the exciting and cheeky atmosphere of Funny Girls.
Brand Photography
Captured dynamic, high-energy imagery that showcases the immersive and unique atmosphere of Funny Girls, bringing the brand to life.
Brand Identity Guidelines
Produced comprehensive guidelines to ensure consistency across all touchpoints, from the website to marketing materials.
Client Feedback
"We’re absolutely delighted with the new brand identity that Hotfoot Design created for Funny Girls, and have had really great feedback from within the business and from Funny Girls’ loyal fanbase. It is important to us to have a great brand that reflects our unique show and Hotfoot Design has created something that will help us propel the business forward for the future."
Tracey Litherland, Sales Manager at Funny Girls
