Brand creation for an ambitious
new distillery
Greystonegill Distillery
The Project
Greystonegill is a bold new name in British spirits—a small-batch craft distillery rooted in the untamed beauty of North Yorkshire. Every bottle of gin, rum, and vodka is inspired by the rugged landscapes, rich heritage, and raw elements of the region—from wild moorland to ancient stone walls—capturing a true sense of place in every pour.
Passionately independent, Greystonegill combines traditional distilling methods with a meticulous approach to flavour, sourcing local ingredients wherever possible and crafting each batch by hand. The result is a distinctive range of premium spirits with real character and depth—made not for the mainstream, but for those who appreciate the craft.
Greystonegill’s growing presence spans bars, restaurants, and high-end retailers, and its spirits are now also available online through select partners, including Virgin Wines.
Strategy & Planning
We were approached by the founders of Greystonegill Distillery to develop a comprehensive brand strategy and create a standout identity that would position the distillery confidently in an increasingly competitive market.
Our work included the development of a distinctive brand identity, packaging and bottle design, and a visually striking website—all carefully crafted to capture the essence of the Greystonegill story and help the brand make a lasting impression across retail, hospitality, and digital channels.
The deliverables
Brand Strategy
Establishing a clear brand foundation to guide growth, storytelling, and market positioning.
Brand Identity
Developing a distinctive visual identity that captures Greystonegill’s craft and character.
Packaging
Designing elegant, on-brand packaging that stands out in both retail and online environments.
Bottle Designs
Creating custom bottle designs that reflect the premium, small-batch nature of the spirits.
Website Design & Development
Building a responsive, visually immersive website that brings the brand to life across all devices.
Ecommerce
Implementing a user-friendly online Shopify store with seamless navigation, secure checkout, and scalable functionality to support direct-to-consumer sales.
Client Feedback
"Hotfoot have been great to work with on our project and we have always found them to be intuitive, creative and very responsive. Successful new product development relies on building a momentum to hit deadlines and maximise opportunities, and the design element can sometimes be the rate limiting factor, but we never found this with Hotfoot. We would not hesitate to recommend them to anyone... just not to our competitors!"
David Southey, Founder
