Bringing groundbreaking innovation
to life online
GrowPura
The project
GrowPura is a pioneering design and technology company that licenses and commissions its patented Vertical Farming System for the food and pharmaceutical industries.
The GrowPura team appointed Hotfoot to help clearly communicate their customer value proposition and showcase their innovative offering in a way that is far more engaging, interactive, and compelling—reflecting the cutting-edge nature of their technology and its transformative potential.
The strategy
Working closely with the GrowPura team, we led a detailed discovery process to gain a deep understanding of both user needs and organisational goals.
Through site mapping, wireframing, and user journey mapping, we crafted a seamless digital experience. A relaxed tone of voice and playful illustrations were introduced to inject personality into the brand and bring the innovative world of vertical farming to life.
The results
We developed an inspiring, engaging, and dynamic website that showcases GrowPura’s strengths, highlights the global demand for its solutions, and makes it easy for potential customers to get in touch.
The new site delivers several key improvements: It offers a clear, intuitive user journey, raises awareness of GrowPura’s unique technology, and engages and educates users through compelling, easy-to-understand content. It also serves as a platform for insightful storytelling that promotes the business and elevates the brand.
