Change a life. Change yours. An engaging
recruitment campaign for the NHS
Lancashire & South Cumbria NHS Foundation Trust
The Project
Lancashire and South Cumbria NHS Foundation Trust (LSCft) provides essential health and wellbeing services to around 1.8 million people across the region.
With a dedicated team of over 6,300 staff working across more than 400 sites, LSCft collaborates with a wide range of partner organisations to deliver high-quality care and support to local communities.
Strategy and Planning
The NHS is facing a recruitment crisis.. This widespread issue is impacting the Lancashire and South Cumbria NHS Foundation Trust, which currently has multiple vacancies to fill.
Hotfoot was appointed to develop a new recruitment campaign aimed at attracting and retaining qualified candidates, both locally and from outside the region.
Our approach included a compelling strategy, campaign messaging, and creative deliverables that featured real members of staff. This humanised the campaign and helped to better communicate the unique benefits of working within the Trust, ultimately supporting the goal of filling critical vacancies.
Deliverables
Campaign Strategy
Developed a strategic approach to attract and retain talent, tailored to both local and external candidates.
Campaign Planning
Planned the campaign rollout across multiple channels, ensuring maximum reach and engagement.
Print Media
Designed impactful print materials to reach potential candidates through physical channels.
Social Media
Created engaging social media content to connect with a wider, more diverse audience, driving online applications.
Outdoor Advertising
Developed eye-catching outdoor ads to raise awareness and drive attention to job opportunities across the region.
Photography
Captured authentic, high-quality imagery featuring real NHS staff to humanise the campaign and build trust with potential candidates.
Client Feedback
"Hotfoot recently helped us to create an advertising campaign to help support an NHS recruitment drive in the Fylde region. The team took the time to talk to our team of mental health professionals, to better understand their roles, challenges, and motivations. We were incredibly pleased with the work and it has had a significant impact on recruitment. At our last recruitment event, many of the candidates commented on the adverts and felt they gave a good impression of our Trust. We’ve been able to fill a significant number of vacancies as a result."
Jane Devereux, Head of Communications, LSCft NHS
