Rebranding and marketing for
an iconic UK jeweller
Leonard Dews
The Project
With a rich heritage dating back to 1877, Leonard Dews Jewellers has built an unrivalled reputation for offering the finest diamonds, jewellery, and watches in Northern England.
Renowned for their exceptional craftsmanship and attention to detail, they proudly showcase some of the world’s most prestigious watch brands, including Patek Philippe, OMEGA, TAG Heuer, and Longines. With a curated selection that’s second to none, Leonard Dews stands as the region’s premier destination for luxury timepieces and exquisite jewellery.
The Objectives
A company with such a rich heritage needed a brand that matched its prestige. The logo, at first glance a simple diamond, is actually a monogram combining the letters L and D—a modern take on the original. Paired with the luxurious FF Siena typeface and a fitting tagline, the logo exudes sophistication and distinction.
We then partnered with the in-house team to increase brand awareness, drive customer loyalty, attract new clients, and ultimately boost revenue. Our aim was to demonstrate growth and deliver a strong return on investment.
Deliverables
Brand Identity
Developed a sophisticated visual identity that reflects the heritage and luxury of the brand.
Social Media Campaigns
Created engaging campaigns to build awareness and drive customer interaction across platforms.
Email Marketing Campaigns
Designed targeted email campaigns to nurture relationships and drive sales.
Website Design
Crafted a visually appealing, user-friendly website to showcase products and enhance the customer journey.
Packaging
Developed premium packaging to complement the high-end product offering and reinforce brand values.
Outdoor and Print Advertising
Designed impactful outdoor and print ads to boost regional visibility and attract new customers.
Photography
Captured stunning imagery that brought the brand’s story and products to life, creating a strong visual presence.
Client Feedback
"Working with Hotfoot is a real pleasure. We started to see results within weeks of them taking over our social and Google accounts and our new branding and advertising is incredible, breathing new life into our company image. It’s wonderful to work with a Lancashire business, and one that takes a real interest in our industry. Guy, Charlie and the team really are diamonds!"
Gabrielle McNamara, Leonard Dews
