Repositioning the UK's leading EV
charger brand for market growth
Mr Charger
The project
The EV market charging needed a game-changing brand.
Electric vehicle charger market franchise specialist Mr Charger engaged Hotfoot to develop a strategy to see the business through to the next phase of transition and growth.
The strategy
A much more exciting, impactful identity. A high-functioning website with outstanding user experience. Hype, anticipation and knowledge-sharing through Mr Charger’s marketing communications, from PPC advertising to social media marketing campaigns, strengthens the brand’s leadership.
The deliverables
- Brand Identity
- Brand Guidelines
- Photography
- Social Media Marketing
- Google Ads/ PPC
- UX Design
- Website Build
- Copywriting
- Content Marketing
- Printed Materials
The result
We launched our website with Hotfoot in 2022 and went through a full rebrand together. We’ve been so impressed with the creativity and expertise from the Hotfoot team. It’s a truly collaborative process throughout every project. Our rebrand has given us a more modern and bold look and feel in a busy EV charging industry, which reflects our brand values and aspirations. We’re also really pleased with the on-going marketing support.
Martin Wells, Director at Mr Charger
