Redefining asset finance: new
brand and website design
Mulberry Asset Finance
The Project
Mulberry Asset Finance is a leading asset-based finance brokerage that helps businesses across key sectors access flexible commercial finance. With its head office in Cumbria and a satellite office in the North East, Mulberry has built a strong presence across the UK.
With over two decades of experience in the UK finance industry, Mulberry has established excellent relationships with a panel of the best UK and EU finance companies, ensuring clients have access to the most competitive financial solutions available.
The Objectives
Mulberry Asset Finance approached Hotfoot with the need for a comprehensive brand refresh that included the creation of sub-brands and a new website.
The aim was to capitalise on the significant growth opportunities within their key areas of specialism. The project’s primary goals were to clearly define and communicate Mulberry’s core value proposition, increase brand awareness among the target audience, and ultimately drive more enquiries and sales.
Deliverables
Value Proposition Development
Refined Mulberry’s core value proposition to clearly communicate their unique strengths and offerings in the asset finance industry.
Brand Identity Development
Created a cohesive and modern brand identity, including sub-brands, to reflect Mulberry’s expertise and market positioning.
Website Design and Development
Designed and built a user-friendly, responsive website to enhance user experience and drive conversions.
Photography
Captured high-quality, brand-aligned imagery to showcase Mulberry’s services and create an authentic visual presence.
Marketing Materials Design
Developed a range of marketing materials to support brand awareness and engagement across various channels.
Client Feedback
“Hotfoot added real value to Mulberry, their expertise and creativity is worth every penny of our investment. The end result is outstanding and we will continue to consult with them on future projects. Wholeheartedly recommend Hotfoot!”
Mike Robinson, Partner at Mulberry Asset Finance
