Creating a brand and digital
home for NHS staff wellbeing
NHS Health & Wellbeing
The project
Lancashire and South Cumbria Health and Wellbeing is a dedicated NHS team committed to ensuring that staff across the region have access to the right support, services, and resources—whenever they need them.
From coordinating Health and Wellbeing Champions and organising staff benefits to hosting inclusive team events, the team plays a vital role in promoting a positive and supportive working culture.
Their impactful work has been recognised nationally, with the team regularly invited to share their best practices at conferences and events across the UK.
Strategy
The project focused on three clear goals: creating a strong internal brand that represents the NHS Health and Wellbeing offer; designing an engaging, user-friendly website to help staff easily access support; and developing a flexible marketing toolkit to help the Health and Wellbeing team raise awareness and promote their services organisation-wide.
Deliverables
Logo Design
A distinctive mark to represent the Health and Wellbeing team with clarity and warmth.
Brand Identity
A cohesive visual system designed to reflect care, positivity, and accessibility.
Brand Guidelines
A practical toolkit to ensure consistency across all internal communications.
Illustration
A custom illustration style to bring personality and approachability to the brand.
Website Design
A user-friendly interface tailored to NHS staff, making it easy to explore support options.
Website Development
A fully responsive, accessible site built for performance and ease of use.
Printed Marketing Materials
Tangible tools to spread awareness across NHS sites and events.
Photography
Authentic, people-focused imagery to reflect real teams and real support.
What our lovely client had to say...
"We selected Hotfoot because of their passion, commitment and creativity, and we are hugely impressed with their work so far. We have been excited to launch the website and help people out there who can really benefit from our support."
Natalie Banks
