Brand strategy for a world-leading
innovator in clean energy
Rolls-Royce SMR
Strategy
Rolls-Royce SMR was established with a clear vision – to deliver clean, affordable energy for all.
The Project
Rolls-Royce entrusted us with the task of designing a standalone brand identity for Rolls-Royce SMR, ensuring it integrates seamlessly with their corporate brand guidelines.
We then designed and developed a new website and a range of digital and printed brand assets, including marketing and exhibition materials, with the purpose of building trust and credibility for this growing brand.
As part of our ongoing work with Rolls-Royce we also created a Supplier Portal website and a Generic Design Assessment (GDA) website.
Since our initial appointment, Rolls-Royce SMR has expanded from a small team to nearly 1,000 specialists, all united in their mission to provide clean and affordable energy for everyone.
Deliverables
- Brand strategy
- Brand identity and guidelines
- Website design and development
- Exhibition materials
- Marketing and promotional materials
- Ongoing design, digital and marketing support
Client Feedback
“The whole Hotfoot team have been a pleasure to work with. They respond incredibly quickly with innovative ideas and creative solutions to a range of problems from web design, to collateral production to logo development – making the process seamless and incredibly easy for the client. They are patient with client demands and changes and consummate professionals – I look forward to continuing to work with them”
Alastair Evans - Director of Corporate and Government Affairs, Rolls-Royce SMR
