Brand strategy for world-leading
innovator Rolls-Royce

Strategy

Rolls-Royce SMR was founded with a bold mission: to deliver clean, affordable energy for all.

By harnessing proven nuclear technology in a revolutionary factory-built format, Rolls-Royce SMR can bring power stations online far more quickly than traditional nuclear systems—dramatically reducing both cost and complexity.

This breakthrough approach offers a vital solution to the global demand for low-carbon energy, enabling countries worldwide to accelerate their transition to a more sustainable future.

We were appointed by Rolls-Royce SMR to communicate this vision through every brand touchpoint—helping to tell a story of innovation, urgency, and global impact.

The Project

Rolls-Royce entrusted us with the task of designing a standalone brand identity for Rolls-Royce SMR, ensuring it integrates seamlessly with their corporate brand guidelines.

We then designed and developed a new website and a range of digital and printed brand assets, including marketing and exhibition materials, with the purpose of building trust and credibility for this growing brand.

As part of our ongoing work with Rolls-Royce we also created a Supplier Portal website and a Generic Design Assessment (GDA) website.

Since our initial appointment, Rolls-Royce SMR has expanded from a small team to nearly 1,000 specialists, all united in their mission to provide clean and affordable energy for everyone.

Deliverables

Brand Strategy
Defining a clear positioning and purpose

Brand Identity & Guidelines
Creating a distinct, future-facing look and feel

Website Design & Development
Building a seamless, responsive digital experience

Exhibition Materials
Designing impactful assets for live events

Marketing & Promotional Materials
Crafting campaigns to build awareness and trust

Ongoing Support
Providing continued design, digital and marketing expertise