Creating an elegant brand for a bespoke
hand embroidery business

Sara Dennis Embroidery

01.

The project

Sara Dennis Embroidery offers tutoring for all levels, from beginners to advanced professionals, as well as curation, exhibitions, and bespoke handmade products.

We developed a professional and sophisticated brand identity and designed a website alongside printed marketing materials to attract enthusiasts, designers, students, and the curious, showcasing the unique offerings of Sara Dennis Embroidery.

02.

The Objectives

We collaborated with Sara Dennis to develop a business name, create a professional yet modern logo, and establish a strong brand identity, complemented by custom photography.

Following this, we designed and built a responsive website. The website was crafted to increase awareness of the brand and its unique proposition, while also demonstrating Sara’s competence and expertise in hand embroidery. The goal was to build trust and loyalty with visitors and potential clients, and ultimately attract relevant sales enquiries, showcasing Sara’s offerings in a way that resonates with her audience.

03.

Objectives

Strategy Consultation
Worked closely with the client to define clear goals and develop a strategy to communicate the brand’s value proposition.

Logo Design
Created a professional yet modern logo that embodies the brand’s essence and appeals to its target audience.

Brand Identity
Developed a cohesive brand identity that reflects the sophistication and artistry of the business.

Photography
Captured high-quality imagery that brings the brand to life, showcasing the craftsmanship and elegance of the embroidery work.

Packaging and Printed Materials
Designed impactful packaging and printed marketing materials that align with the brand’s identity and appeal to the target market.

Website Design and Development
Designed and developed a responsive website to increase brand awareness, attract sales enquiries, and showcase expertise.

04.