create a sophisticated brand for a
unique hand embroidery business
Sara Dennis Embroidery
01.
The Project
Sara Dennis Embroidery offers tutoring for beginners through to advanced professionals as well as curation, exhibitions and bespoke handmade products.
We created a professional and sophisticated brand identity and designed a website alongside printed marketing materials to attract enthusiasts, designers, students and the curious.
02.
The Objectives
We worked with Sara to develop a business name, a professional yet modern logo design, brand identity and photography. We then set about the design and build of a responsive website which has it’s own set of objectives:
- Increase awareness of the brand and proposition
- Demonstrate competence and expertise
- Build trust and loyalty
- Attract relevant sales enquiries
03.
Deliverables
- Strategy consultation
- Logo design
- Brand identity
- Photography
- Copywriting
- Packaging and printed materials
- Website design and development
- PR and marketing
04.
Client Feedback
“Hotfoot defined our value proposition and the whole process, from the brand to the website design, has been smooth and enjoyable.
Sara Dennis
