Powering up the next generation
of professionals
Skills4
The challenge
Skills4 is on a mission to shape the future of healthcare, science, and dental care—delivering innovative training solutions that inspire professionals, uplift communities, and drive excellence across both established and emerging sectors.
To support Skills4’s growth Hotfoot was appointed to strengthen the brand story across every touchpoint, helping it resonate with new audiences and stand out in a competitive landscape.
The strategy
A focused marketing strategy workshop identified an opportunity to strengthen the Skills4 brand in the pharmacy sector while driving growth in new areas.
This led to a complete rebrand to increase visibility, a streamlined brand architecture integrating sub-brands and apprenticeship programmes, and fresh marketing campaigns to engage both new and existing audiences. A new group website and dedicated sites for each subsidiary were also launched.
The project successfully brought the Skills4 brand to life, delivering a refreshed identity, engaging websites, and a full suite of marketing materials for the core brand and its sub-brands.
Visit the website
Deliverables
Brand Identity and Supporting Brand Guidelines
We developed a cohesive brand identity and comprehensive brand guidelines to ensure consistent and effective application across all touchpoints.
Photography
We captured tailored, high-quality imagery that embodies the brand’s essence and visually communicates its values.
Social Media Graphics and Google Ads/PPC Campaign Assets
We designed engaging social media graphics and Google Ads/PPC campaign assets to drive visibility, engagement, and conversions.
UX Design and Full Website Development
We crafted an intuitive, responsive website with a seamless user experience designed to meet the needs of the audience.
Copywriting
We produced clear, compelling copy that effectively communicates the brand’s message and speaks to its target audience.
Print Templates and Digital Marketing Materials
We created versatile print templates and digital marketing materials to support ongoing campaigns and maintain brand consistency.
Client Feedback
“Hotfoot Design delivered exceptional service from our initial consultation to the website launch. Their team's professionalism, responsiveness, and expertise were evident throughout the process. They meticulously listened to our needs and crafted a website that perfectly embodies our Skills4 brand identity including Skills4Pharmacy, Skills4Science and Skills4Dental.
"A special thank you to Julia for her fantastic guidance and expertise, and to Eddie for his patient and thorough answers to all our questions. We are absolutely thrilled with the outcome!”
Jay Crabb, Head of Sales and Marketing
