Powering up the next generation
of pharmacy professionals
Skills4
The challenge
Skills4 empowers the future of healthcare, science and dental care by delivering innovative training solutions that inspire professionals, support communities, and drive excellence across established and emerging sectors.
Hotfoot Design was appointed to strengthen the Skills4 brand story across every touchpoint to support its growth in sectors including pharmacy, dental and science.
The strategy
A marketing strategy workshop revealed a requirement to strengthen the brand in the pharmacy sector while enabling growth in new sectors. This led to the following outcomes:
- A full rebrand to build recognition in the marketplace
- Integration of sub-brands and apprenticeships
- Launch new marketing campaigns to share the brand story with new and existing customers
- A group site and subsidiary websites
The deliverables
The project included the creation of a new brand identity, website and marketing assets for Skills4 and its subbrands as well as new websites and extensive printed and digital marketing materials.
- Brand Identity
- Brand Guidelines
- Photography
- Social Media Graphics
- Google Ads/ PPC
- UX Design
- Website Build
- Copywriting
- Print templates
Client Feedback
“Hotfoot Design delivered exceptional service from our initial consultation to the website launch. Their team's professionalism, responsiveness, and expertise were evident throughout the process. They meticulously listened to our needs and crafted a website that perfectly embodies our Skills4 brand identity including Skills4Pharmacy, Skills4Science and Skills4Dental.
"A special thank you to Julia for her fantastic guidance and expertise, and to Eddie for his patient and thorough answers to all our questions. We are absolutely thrilled with the outcome!”
Jay Crabb, Head of Sales and Marketing
