A modern approach to annual report design
for a London borough council
Southwark Council
The Project
Southwark Council, the local authority for the London Borough of Southwark, needed a fresh, engaging design for their Annual Health Report. They selected us as the design agency for the project, drawn to our proven track record of delivering exceptional design for print.
The Objectives
We were tasked with designing an Annual Health Report that would effectively communicate Southwark Council’s goals, ambitions, and results. The aim was to create a visually engaging and memorable report, combining illustration and imagery with clearly laid-out information to ensure the message resonated with the community.
Deliverables
Planning
Developed a strategic approach to ensure the report effectively communicates key goals and results.
Design Concepts
Created innovative design concepts that captured the essence of Southwark Council’s mission and vision.
Headline Copy & Tone of Voice
Crafted clear, engaging headline copy that aligns with the council’s voice and resonates with the target audience.
Illustration
Designed bespoke illustrations to enhance the report’s visual appeal and help convey complex information.
Layout and Artwork Preparation
Finalised the layout and prepared artwork for print, ensuring clarity and readability across all sections of the report.
Client Feedback
"We appointed Hotfoot to design our digital annual public health report and could not have been more pleased! Charlie, Fiona, and the team were incredibly responsive and helpful. They took into consideration our requests and constraints, and developed a design that was both sleek and engaging. Communication throughout the process was consistent and deadlines were respected. We would not hesitate to use Hotfoot services in the future. Thank you!"
- Public Health Team, London Borough of Southwark
