A dynamic website for an international
charity brand
St John International
The challenge
St John International is a global charity with 164,000 volunteers worldwide, operating in 44 countries and territories and are the parent body to St John Ambulance.
St John required a new website to better meet their needs as a diverse, growing and modern global organisation, and to align with their business and marketing strategy.
![St John International](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/07/StJohn_2500xX-1-2.jpg)
![St John International](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/07/Background_2500xX-1-1.jpg)
The strategy
Working closely with the St John marketing and executive teams we coordinated a thorough discovery process to establish a comprehensive understanding of their organisational needs. It was important to address user behaviour to create a website that not only looked great but was fit for purpose.
Site mapping, wireframing and user journey mapping were used to create a seamless user experience. Enhanced design, colour and iconography along with dynamic elements brought the site to life.
Visit website![St John International](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/07/StJohn_2500xX-3-2.jpg)
Client Feedback
We are utterly delighted with our new website from Hotfoot – we've received really wonderful feedback from our wider St John family who say they love the vibrancy, the person-centred visuals and stories, and that this website makes them feel proud to be part of our international network. It truly represents our #OneStJohn strategy.
Jessica Smith, Head of Communications