Design of a new website for
a growing adventure company
The Adventure Element
The project
The Adventure Element was founded by Ben Keen, whose passion for the outdoors runs through every part of this dynamic and growing experience business. With a focus on delivering premium adventures and expeditions for both young people and adults, The Adventure Element operates across the UK and abroad, helping individuals reconnect with nature—and with themselves.
As Ben puts it, “The Adventure Element is here to help you take that step outside. By creating personal and bespoke experiences, our aim is to be the one to open the door—so all you have to do is walk through it.”
Strategy
The Adventure Element needed a new website to better communicate its unique value proposition to a diverse audience—from young adventurers to adult explorers. The goal was to create a platform that not only showcases the quality and personality of their experiences, but also builds trust and excitement through outstanding design, intuitive user experience, and high-impact photography.
To bring the brand’s story to life, the site features compelling content, including customer stories, team member profiles, and behind-the-scenes insights—all crafted to inspire visitors to take the first step on their next adventure.
Deliverables
Brand Strategy
Defined a clear positioning and messaging framework to communicate the brand’s adventurous spirit and customer promise.
Website Design
Crafted an engaging, user-focused design that captures the energy and authenticity of the experience.
Website Development
Built a fast, responsive website optimised for performance across all devices and easy for the team to manage.
Website Hosting
Provided secure, reliable hosting to ensure the site performs seamlessly at all times.
Photography
Captured high-quality, action-led imagery that brings the brand and its adventures to life.
Client Feedback
“We wanted to create something different and talk directly to a wider audience. We’re absolutely thrilled with the new website"
Ben Keen
