Whipping up a tasty artisan
ice cream brand
The Milking Parlour
The Project
The Milking Parlour is a family-owned artisan ice cream maker located in the heart of Kirkby Lonsdale, attracting both locals and visitors from far and wide to experience their wide range of delicious flavours.
The ice cream is made using fresh milk from Mill Farm, a family-run farm in Burrow, less than three miles from the parlour in Kirkby Lonsdale. The Crackles family has been farming at Mill Farm for over sixty years, with three generations now working together.
With their “Cow to Cone” philosophy, the milk is cooled and immediately used to create the ice cream that is loved by so many. What began in Kirkby Lonsdale has now expanded to a branch in Clitheroe, bringing their fresh, homemade ice cream to even more customers.
The Strategy
The Crackles family, with a rich farming tradition spanning over sixty years, sought a brand strategy that would not only reflect their passion for artisan ice cream but also honor their deep-rooted heritage.
They needed a compelling proposition to help them embark on their delicious journey, one that would celebrate the history of their family farm and their commitment to using fresh, local milk in every batch of ice cream.
The goal was to create a brand that was as authentic and heartfelt as the ice cream they crafted, with a focus on quality, tradition, and community.
Client Feedback
“We wanted to create something different and talk directly to a younger audience. We’re absolutely thrilled with how the campaign is going and some of the photos being posted are just brilliant. Also really pleased with the coverage the campaign has been getting.”
Sarah Beattie, Founder
