Making a family artisan ice
cream brand a local hero
The Milking Parlour
01.
The Project
The Crackles family have been farming for over sixty years with three generations now working together. Fresh milk from the farm in Burrow, supplies the artisan ice cream parlour in Kirkby Lonsdale, less than three miles away.
02.
The Strategy
This passionate family required a brand strategy to get them started on their delicious journey and help define a strong proposition to include homage to heritage.
04.
Client Feedback
“We wanted to create something different and talk directly to a younger audience. We’re absolutely thrilled with how the campaign is going and some of the photos being posted are just brilliant. Also really pleased with the coverage the campaign has been getting.”
Sarah Beattie
