A refined website for a gastropub
with serious character
The Mill at Ulverston
The Project
Once the beating heart of Ulverston’s milling industry, The Mill was formerly known as the Ulverston Town Mill, supplying flour to generations of families across the South Lakes.
Now beautifully restored and run by the Lancaster Brewery group, The Mill has been transformed into a charming, contemporary gastropub. While the interiors have been thoughtfully refurbished with a modern touch, many original features remain—including the impressive working waterwheel, offering a unique nod to the building’s industrial heritage.
Strategy
Having worked with the Lancaster Brewery group for many years, we were asked to create a new website for The Mill that would celebrate its heritage and showcase everything that makes this gastropub truly special.
The goal was to tell the story of this much-loved Ulverston landmark while highlighting its unique offering—from local and world-class cask marque beers, premium spirits, and crafted cocktails across its bars, snug, and terrace, to outstanding home-cooked food and a refined fine dining experience unlike any other.
Deliverables
Strategy
Defined the digital goals and user journeys to align with The Mill’s unique character and audience.
Photography
Captured authentic, atmospheric imagery that showcases the venue’s charm, interiors, and food and drink offering.
Copywriting
Crafted engaging, on-brand content to tell the story of The Mill and highlight its distinct offerings.
Brand Alignment
Ensured consistency with the wider Lancaster Brewery group while allowing The Mill’s unique personality to shine.
Website Design
Created a visually rich, intuitive design that brings the gastropub experience to life online.
Website Development
Built a responsive, high-performance site optimised for usability across all devices.
Website Hosting
Provided secure, reliable hosting to support fast load times and a smooth user experience.
What our lovely client had to say...
“Hotfoot have worked really closely with our team at Lancaster Brewery and across our hotels and bars in Lancashire and Cumbria to help drive new custom and increase loyalty and repeat visits. The team are passionate, committed and offer a range of services relevant to us as a growing hospitality business.”
Phil Simpson, Director, Lancaster Brewery
