A beautiful digital experience for a
celebrated Lake District destination
Ullswater Steamers
The Project
Ullswater ‘Steamers’ is an award-winning, environmentally accredited attraction that has been cruising the waters of England’s most beautiful lake for over 160 years. Operating one of the largest heritage vessel fleets in the world, the Steamers offer an unforgettable experience for visitors, 363 days a year.
Part of the Lake District Estates group, Ullswater ‘Steamers’ is not only a celebrated part of the region’s cultural and tourism landscape, but also a proud steward of its natural beauty and heritage.
Strategy
The team at Ullswater ‘Steamers’ needed a new website to clearly communicate its unique value proposition and improve the user experience for its diverse audiences. The goal was to drive enquiries and bookings while reflecting the brand’s heritage and charm.
The result is a visually rich, mobile-optimised site featuring authentic photography, custom icons, and dynamic design elements. Smart navigation, clear content structure, and outstanding readability make it easy for users to find information, while a seamless booking integration ensures a smooth path from discovery to purchase.
Deliverables
Strategy
Defined clear goals, audience insights, and a user-first approach to guide the project from start to finish.
Website Design
Created a visually engaging and brand-aligned design that enhances storytelling and drives action.
Infographics
Designed custom visuals to simplify complex information and enrich the user experience.
Website Development
Built a fast, responsive website optimised for performance across all devices.
Content Management System
Implemented an intuitive CMS, allowing the Ullswater ‘Steamers’ team to easily manage and update content.
Booking Integration
Integrated a seamless booking system to support effortless reservations and improve conversion.
Client Feedback
"Our new website had just gone live! We hope that you like it as much as we do and we want to say a huge thank you to Hotfoot Design for making our vision come to life!"
Lisa Braithwaite, Marketing & Events Manager
