Guy is a director and partner at Hotfoot and focuses on developing marketing and campaign strategies to help our clients grow their businesses.
Prior to Hotfoot, Guy co-founded the digital advertising company Azullo which ran campaigns for brands including Apple, Audi, Rolex and VW.
Guy also managed the marketing and comms for an online group that was acquired by DMGT plc, worked at Red Consultancy in London, with clients including Braun and Microsoft, and founded a design magazine.
Guy has spoken at various industry events and written for titles including the Guardian, the Drum and Campaign. He regularly writes for our popular blog Context.
Guy lives in Lancaster with his wife, Louiza, and their children – Oscar, Mateo and Mimi.
First job?
I washed dishes at a local restaurant so I could buy records - in those distant days before you could stream everything.
Which person do you most admire?
I'm a big fan of Jonathan Goldstein from the podcast Heavyweight. Also Nassim Nicholas Taleb and Alexandria Ocasio-Cortez.
Favourite record?
Too many. At the moment I am listening to a lot of Kurt Vile, Julia Jacklin, Jay Electronica, Leonard Cohen, Bonnie 'Prince' Billy, Mac DeMarco, Wu-Tang.
Favourite book?
The Art of Looking Sideways by Alan Fletcher, a founding partner at Pentagram.
Favourite pieces of art?
Judith Beheading Holofernes by Caravaggio. I also especially love the Angel of the North by Antony Gormley.
Favourite apps?
iA Writer, Feedly and Spotify.
Favourite websites?
The New Yorker, the FT and Creative Review.
Favourite films?
It's a tie between Do The Right Thing, The King of Staten Island and Ferris Bueller's Day Off. Or one by Almodóvar.
Favourite podcast?
There's so many. The Blindboy Podcast, Heavyweight, The Midnight Miracle, Design Matters, the New Yorker Radio Hour, Fresh Air, EconTalk...
Favourite places to visit?
Ischia, Berlin and New York.
Tell us something we don't know about you...
My grandmother, Nina Luschwitz, was born in India. She had two children but then her husband died in a motorcycle accident. My grandfather, whose family was from Dublin, was sent to India during the Second World War. He met my grandmother, they married and had twins, one of which was my mother.
What did you want to be when growing up?
Ferris Bueller.