The Storey, Meeting House Lane,
Lancaster, Lancashire LA1 1TH
A strong brand is so much more than a logo or a colour palette—it’s the experience your audience has every time they interact with you, whether it’s online, in person, or on social media.
It’s the feeling they get when they see your brand, hear your message, or engage with your products or services.
That’s why we don’t just create brand guidelines—we create the heartbeat of your brand. We define everything from your visual identity and tone of voice to your core values, ensuring your brand remains consistent, authentic, and memorable at every touchpoint.
Think of brand guidelines as your brand’s blueprint—they provide clarity, structure, and direction for all your marketing and communications. Whether you’re a start-up making your first impression or an established business looking to refresh your identity, we work with you to create guidelines that reflect your vision and make your brand easy to implement across every platform.
Let’s talk about your goals. Get in touch.
Why Brand Guidelines Matter
Brand guidelines are the backbone of a successful, lasting brand. They’re what turn your logo and colours into something memorable and cohesive, making your brand experience smooth and consistent across all touchpoints. Here’s why they matter.
Consistency
Your brand guidelines ensure that everyone—whether it’s your in-house team, external designers, or marketing partners—uses your brand assets correctly and consistently. This keeps your brand’s identity strong and intact no matter who’s involved.
Recognition
Consistency isn’t just about looking the same—it’s about being recognisable. When your brand’s message, visuals, and tone are consistent across all channels, it helps build trust and loyalty, making it easier for your audience to connect with you.
Efficiency
Brand guidelines streamline everything. No more guessing or rethinking designs for each new campaign. With clear rules in place, creating marketing materials and executing campaigns becomes quicker, easier, and more on-brand every time.
Scalability
As your business grows, your brand needs to scale with it. Brand guidelines help ensure your identity remains consistent, even as you launch new products, enter new markets, or expand your reach. Your brand will grow seamlessly, without losing its essence.
What’s Included in Our Brand Guidelines?
Our comprehensive brand guidelines include everything your team needs to bring your brand to life consistently, both on and offline. This typically includes the following.
Logo Usage
We provide clear rules on how to use your logo across various mediums. This includes spacing, sizing, and appropriate backgrounds to ensure your logo remains consistent and recognisable at all times.
Colour Palette
We establish a primary color palette and secondary colour options, defining exact colour codes for print and digital use. This ensures your brand always maintains its visual coherence across all channels.
Typography
We define the typefaces that best represent your brand’s personality, including specific fonts for headings, body text, and digital use. The right typography strengthens readability and ensures brand consistency.
Imagery and Photography Style
We outline the visual style and guidelines for photography and imagery, ensuring that all images align with your brand’s tone and messaging. This helps create a consistent visual narrative across all your marketing materials.
Tone of Voice and Messaging
We define your brand’s tone of voice and communication style to ensure that all written content resonates with your audience in the same way, whether it’s formal, conversational, playful, or authoritative.
Iconography and Graphic Elements
We provide guidelines for the use of icons, illustrations, and other graphic elements to ensure they complement the overall brand aesthetic and support clear, concise messaging.
Brand Applications
Our guidelines include specific recommendations for applying your brand across various channels—be it print, digital, or social media—to ensure consistent representation of your identity in every context.
Let’s discuss your brand. Get in touch.
Explore Our Recent Projects
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Healthcare Education
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Charity
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Public Sector
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Clean Energy
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Theatre and Arts
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Tourism and Leisure
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Renewable Energy
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Public Sector
What Our Clients Say
"We love our new website. Thank you Hotfoot for bringing our vision to life."
"Hotfoot produced a brand design and website that exceeded our high expectations."
"From the very beginning Hotfoot have been absolutely fantastic to work with."
"Hotfoot works across our group to increase custom and loyalty. They are passionate and committed."
"Hotfoot really understood our objectives and delivered on every level. "
"We are really happy with our brand and website and have had so many positive comments from our customers."
"I found my collaboration with the Hotfoot team to be exceptionally valuable."
"Hotfoot ensures our website constantly evolves which helps drive sales and customer satisfaction."
"Hotfoot always go above and beyond with our team and partners around the world."
"We are absolutely thrilled. Hotfoot have supported us every step of the way. "
"Hotfoot are a pleasure to work with. They respond quickly with innovative ideas and creative solutions."
"Hotfoot are creative and engaging strategists. They are easy to work with, responsive and great listeners."
"The engagement, interactions and quality of the work by Hotfoot has been second to none."
"We selected Hotfoot because of their passion, commitment and creativity. We are hugely impressed with their work."
"The team at Hotfoot really understand our ethos. They have been fun, professional and responsive throughout."
"Hotfoot listened to our brief and delivered exceptional results that were positively received by all partners."
