Campaign Strategy

Creative campaigns, backed by insight and built for impact.

At Hotfoot, we don’t just make things look good — we make them work. Our campaign strategy work is all about helping you tell the right story, to the right people, in the right way — so your message lands, your brand grows, and your goals are met.

From bold brand campaigns to focused lead-gen activity, we bring together audience insight, creative thinking and practical planning to deliver campaigns that are as smart as they are striking.

Whether you’re launching something new, changing perceptions, or driving engagement around a key moment, we can help you define a campaign strategy that’s clear, compelling and aligned with what success looks like to you.

Let’s create something brilliant together. Contact us for a chat.

Strategy with substance

We start by understanding your goals — and your audience. What do they care about? Where do they spend time? What’s likely to move them?

Then we map out the opportunity. We look at your market, your competitors, your past performance, and any data or insight you have available. From there, we shape the big idea — the creative and strategic thread that will carry your campaign across channels and make people take notice.

We work with you to build a campaign roadmap — defining audiences, messaging, media, and measurement — and aligning everyone around a clear direction of travel.

Ready to plan a campaign that delivers? Let’s talk.

What we help with

We shape strategies for all kinds of campaigns, including:

• Brand awareness and repositioning
• Product and service launches
• Recruitment and internal engagement
• Lead generation and conversion
• Multi-channel marketing activity
• Purpose-driven or cause-led campaigns

Let’s connect and map out your campaign journey.

From big idea to delivery

We don’t just hand over a strategy and walk away. We can support you throughout delivery — from campaign creative, copy and design, through to media planning, content creation and rollout toolkits.

You get joined-up thinking, a single point of contact, and a campaign that connects across every channel — online and offline.

Let’s build a campaign that works hard — and works everywhere.

Whether you need help developing the big idea or refining your rollout plan, we’ll bring insight, energy and creativity to every step.

Start your campaign strategy. Get in touch.