The Storey, Meeting House Lane,
Lancaster, Lancashire LA1 1TH
The right name makes all the difference.
A great name captures attention, sparks curiosity, and sticks in the mind. It sets the tone for everything your brand stands for — and helps you carve out space in a crowded market.
At Hotfoot, we create names that are distinctive, meaningful, and made to last. Whether you’re naming a new business, brand, product or campaign, we combine strategic insight with creative exploration to land on a name that truly fits — and resonates with the people you want to reach.
Get a name that’s made to last. Let’s talk.
More than just a name
Your name is often the first thing people hear, see, and say about your brand. It needs to sound right, feel natural, and spark recognition — across everything from signage to search results.
That’s why our naming process doesn’t start with a list of words. It starts with listening — to your story, your audience, your goals, and your vision for the future.
We explore the space you’re operating in, map out the competitive landscape, and build clarity around what your name needs to communicate — from emotional tone to practical function.
Then we get creative. Our team generates a wide range of ideas — from evocative and expressive to clean and classic — before narrowing in on the strongest options. We test for distinctiveness, domain availability, cultural nuance and longevity, before working with you to choose the name that feels just right.
Ready to find a name with meaning? We’re in. Get in touch.
What we deliver
At the end of the process, you’ll walk away with a shortlist of strategically aligned, creatively compelling name options — all ready to trademark, brand and launch.
We can also provide tone of voice guidance, straplines, messaging frameworks, and visual identity design — so your new name is supported by everything it needs to thrive.
Let’s find the name that fits — and lasts
Whether you’re starting from a blank page or wrestling with a name that doesn’t quite work, we’d love to help you find something that’s not only right — but unforgettable.
Got something big to name? Let’s talk.
Explore Our Recent Work
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Healthcare Education
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Charity
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Public Sector
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Clean Energy
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Theatre and Arts
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Tourism and Leisure
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Renewable Energy
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Public Sector
What Our Clients Say
"Hotfoot listened to our brief and delivered exceptional results that were positively received by all partners."
"Hotfoot are creative and engaging strategists. They are easy to work with, responsive and great listeners."
"We are absolutely thrilled. Hotfoot have supported us every step of the way. "
"Hotfoot always go above and beyond with our team and partners around the world."
"The engagement, interactions and quality of the work by Hotfoot has been second to none."
"We are really happy with our brand and website and have had so many positive comments from our customers."
"Hotfoot are a pleasure to work with. They respond quickly with innovative ideas and creative solutions."
"The team at Hotfoot really understand our ethos. They have been fun, professional and responsive throughout."
"We love our new website. Thank you Hotfoot for bringing our vision to life."
"We selected Hotfoot because of their passion, commitment and creativity. We are hugely impressed with their work."
"Hotfoot works across our group to increase custom and loyalty. They are passionate and committed."
"Hotfoot produced a brand design and website that exceeded our high expectations."
"I found my collaboration with the Hotfoot team to be exceptionally valuable."
"Hotfoot ensures our website constantly evolves which helps drive sales and customer satisfaction."
"Hotfoot really understood our objectives and delivered on every level. "
"From the very beginning Hotfoot have been absolutely fantastic to work with."
