From big ideas to brilliant experiences

Before the visuals, before the build — there’s a vital stage where concepts are explored, journeys are shaped, and structure comes into focus. At Hotfoot, we use wireframes and prototypes to take your early thinking and turn it into something real. It’s how we test ideas, validate experiences, and align everyone behind a shared vision — before anything goes live.

This phase isn’t just about layout — it’s about unlocking clarity, making space for creativity, and designing smarter from the start.

Got an idea that needs shaping? Let’s bring it to life, step by step. Get in touch.


 

Concepts that connect

Whether you’re launching something new or rethinking something existing, we start by exploring core concepts — the big ideas that define how users interact with your brand, product, or service.

Through stakeholder workshops and UX strategy, we help define user needs, map journeys, and uncover opportunities — turning abstract ideas into structured, testable experiences. This sets the direction for everything that follows.

Need help turning ambition into action? Let’s shape the concept.


 

Wireframes that bring structure to your story

Once we’ve agreed on the concept, we develop wireframes — the blueprint for your site or product. These stripped-back layouts focus on structure, flow, and hierarchy. They show what goes where, why it matters, and how your users will move through the experience.

We design wireframes that work hard behind the scenes — to test logic, organise content, and align your team. Because when structure is clear, creativity has room to flourish.

Want structure without the fluff? Let’s sketch it out. Get in touch.


 

Prototypes that make it feel real

Prototypes add interaction to the mix. They let you click, scroll, and explore like a real user would — bringing your concept to life in a tangible, testable way.

Whether we’re mapping a simple booking journey or a full product flow, our prototypes help you spot friction points, test assumptions, and refine the experience before development begins. We can test them with real users, present them to stakeholders, or simply use them as a powerful tool for decision-making.

Want to see how your experience really works? Let’s prototype it.


 

Experiences that are user-first from day one

Everything we design is built with your audience in mind. Our prototyping and wireframing process keeps the user experience front and centre — ensuring your site or platform not only looks good, but works beautifully and intuitively.

We think about flow, not just features. Decisions, not just design. And we always ask — how does this feel for the user?

Design an experience that just works — right from the first click.


 

Why it matters

When you bring people into the process early, when you make ideas tangible, and when you test before you build — everything runs smoother. Fewer revisions. Better decisions. Stronger results.

Prototyping and wireframing are how we get from concept to confidence — and make sure your final product feels just right.

Let’s turn your ideas into an experience worth building. Get in touch.


 

Explore Our Recent Projects

What Our Clients Say

"We are really happy with our brand and website and have had so many positive comments from our customers."
Claire Cornthwaite, Cornthwaite Group
"I found my collaboration with the Hotfoot team to be exceptionally valuable."
Jeanna Vella, Cincinnati Shakespeare Company
"Hotfoot produced a brand design and website that exceeded our high expectations."
Dorothy Stubley, Dorothy's Teas
"We love our new website. Thank you Hotfoot for bringing our vision to life."
Lisa Braithwaite, Ullswater Steamers
"Hotfoot ensures our website constantly evolves which helps drive sales and customer satisfaction."
Hannah Riding, Silver Tree Jewellery
"We are absolutely thrilled. Hotfoot have supported us every step of the way. "
Chris Wellings, Lambeth Early Action Partnership
"Hotfoot really understood our objectives and delivered on every level. "
Ben Keen, The Adventure Element
"Hotfoot works across our group to increase custom and loyalty. They are passionate and committed."
Phil Simpson, Lancaster Brewery
"From the very beginning Hotfoot have been absolutely fantastic to work with."
Louise Cruickshanks, DCC plc
"Hotfoot are creative and engaging strategists. They are easy to work with, responsive and great listeners."
Tom Samson, Onunda
"Hotfoot listened to our brief and delivered exceptional results that were positively received by all partners."
Katia Harston, 5G Factory of the Future
"The engagement, interactions and quality of the work by Hotfoot has been second to none."
Peter Dutton, Age UK
"Hotfoot are a pleasure to work with. They respond quickly with innovative ideas and creative solutions."
Alastair Evans, Rolls-Royce
"Hotfoot always go above and beyond with our team and partners around the world."
Simon Mabon, SEPAD
"We selected Hotfoot because of their passion, commitment and creativity. We are hugely impressed with their work."
Gita Bhutani, NHS
"The team at Hotfoot really understand our ethos. They have been fun, professional and responsive throughout."
Usha Mistry, Windermere Jetty

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    Badges of honour

    • The Drum Recommended
    • Pride Awards
    • The Bibas Winner
    • Prolific North Creative Awards
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner