The Storey, Meeting House Lane,
Lancaster, Lancashire LA1 1TH
Let’s be real—if your website isn’t ranking high, it’s like you’re speaking to an empty room. Search Engine Optimisation (SEO) is your gateway to attracting an engaged audience, boosting visibility, and turning those visits into meaningful, measurable outcomes.
At Hotfoot, we don’t just do SEO; we live and breathe it. From technical SEO (the nuts and bolts that make your site search-friendly) to ongoing SEO support, we’ve got you covered. Whether we’re building your site from scratch or fine-tuning an existing one, we’re here to make sure your website doesn’t just rank higher—it performs better, over the long term.
We’re not just about the quick wins; we’re invested in your business growth. With continuous analysis, optimisation, and expert recommendations, we help you stay ahead of the curve and achieve sustainable online success.
Let’s talk about your website goals. Get in touch.
Technical SEO
Optimising Your Website from the Ground Up
When it comes to building or improving websites, technical SEO is always at the heart of what we do. Think of it as the behind-the-scenes magic that makes sure your site is not only visible to search engines but also optimised for peak performance. Here’s how we ensure your site ticks all the right boxes:
Website Structure and Architecture
A well-structured website isn’t just for looks—it’s about making sure users and search engines can find and engage with your content. We ensure your site is easy to navigate, with URL optimisation, internal linking, and a logical site hierarchy that guides both people and search engines through your site effortlessly.
Mobile Optimisation
With mobile-first indexing now the norm, we make sure your website is fully mobile-responsive. That means a seamless, engaging experience for visitors on any device, from desktop to mobile.
Page Speed Optimisation
We know how critical speed is—not just for user experience, but for rankings. By compressing images, minifying code, and leveraging caching, we slash load times, giving users a faster, smoother experience while boosting your SEO performance.
Technical Audits and Issue Resolution
No site is perfect out of the box. We conduct thorough SEO audits to uncover any lurking issues—broken links, duplicate content, crawl errors, and more. Then, we get to work fixing them, ensuring your site is optimised and search engine-friendly.
On-Page Optimisation
Every page on your site matters. From title tags and meta descriptions to image alt attributes and schema markup, we fine-tune every element of your site to ensure each page is fully optimised for search engines, helping you climb those rankings.
URL Structure & Redirects
A clean, clear URL structure is vital for both SEO and user experience. We make sure your URLs are crawlable and set up 301 redirects to preserve SEO value during any site migration or structural changes, so you don’t lose any momentum.
At Hotfoot, our Lancaster based team understand that technical SEO is the backbone of a successful website. We’ll make sure your site is search engine-ready, user-friendly, and built for growth—from the ground up.
Ongoing SEO
Continuous Monitoring and Optimisation
SEO is an ongoing journey, not a one-time fix. At Hotfoot, we provide continuous monitoring, reporting, and recommendations to keep your website ahead of the curve. Our ongoing SEO services ensure your site is always optimised and performing at its best.
Performance Monitoring
We don’t just set it and forget it. We keep a close eye on your website’s performance, tracking key metrics like organic traffic, keyword rankings, and conversion rates. Using advanced SEO tools, we monitor your site’s health and provide regular updates, so you’re always in the loop.
Reporting and Analytics
Data is key, and we break it down for you. Our in-depth SEO reports focus on essential data points like traffic sources, bounce rates, and conversion rates, helping us uncover areas for improvement and track the success of our optimization efforts.
SEO Recommendations
SEO isn’t static—it’s constantly evolving. Based on our monitoring, we provide actionable recommendations to fine-tune your strategy. Whether it’s implementing technical fixes, targeting new keywords, or suggesting design changes, we keep your site optimised and aligned with industry trends.
Content Strategy and Creation
Content is the heart of SEO. We help you create high-quality, optimised content—from blog posts and product descriptions to landing pages. Our content isn’t just designed to rank higher in search engines; it’s built to engage users and convert visitors into loyal customers.
Digital PR and Link Building
One of the most important ways to boost SEO is by building high-quality backlinks from reputable sources. Our digital PR services help you generate buzz and secure those essential backlinks, improving your site’s authority and search engine rankings.
At Hotfoot, we understand that SEO is a long-term commitment. We’re here to provide ongoing support and refinement, helping you stay at the top and drive lasting growth.
Let’s get optimised. Contact us for a chat about your objectives.
Explore our recent projects
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Healthcare Education
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Charity
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Public Sector
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Clean Energy
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Theatre and Arts
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Tourism and Leisure
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Renewable Energy
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Public Sector
What Our Clients Say
"From the very beginning Hotfoot have been absolutely fantastic to work with."
"Hotfoot are a pleasure to work with. They respond quickly with innovative ideas and creative solutions."
"Hotfoot works across our group to increase custom and loyalty. They are passionate and committed."
"Hotfoot ensures our website constantly evolves which helps drive sales and customer satisfaction."
"Hotfoot produced a brand design and website that exceeded our high expectations."
"We are really happy with our brand and website and have had so many positive comments from our customers."
"Hotfoot listened to our brief and delivered exceptional results that were positively received by all partners."
"Hotfoot are creative and engaging strategists. They are easy to work with, responsive and great listeners."
"The team at Hotfoot really understand our ethos. They have been fun, professional and responsive throughout."
"We selected Hotfoot because of their passion, commitment and creativity. We are hugely impressed with their work."
"Hotfoot really understood our objectives and delivered on every level. "
"We are absolutely thrilled. Hotfoot have supported us every step of the way. "
"Hotfoot always go above and beyond with our team and partners around the world."
"The engagement, interactions and quality of the work by Hotfoot has been second to none."
"We love our new website. Thank you Hotfoot for bringing our vision to life."
"I found my collaboration with the Hotfoot team to be exceptionally valuable."
