Channel 4 has a new brand identity

Posted on by

A new brand identity for Channel 4 has been created by graphic designer Neville Brody, agency DBLG, director Jonathan Glazer, and the channel’s in-house team 4Creative.

As reported by Dezeen:

The new branding retains the TV channel’s “puzzle logo” – nine multi-coloured pieces originally designed by Lambie Nairn in 1982 – but breaks it down into its constituent blocks.

These pieces, described by Channel 4’s creative team as “kryptonite-like”, feature in a set of four films directed by Jonathan Glazer, as well as in typefaces, on-screen menus, and graphics.

“The blocks represent Channel 4’s incredibly diverse qualities,” said Chris Bovill and John Allison, heads of 4Creative. “The blocks are free to demonstrate our remit; to be irreverent, innovative, alternative and challenging.

British designer Brody – Dean of the School of Communication at the RCA and founder of Brody Associates – has created two new custom typefaces for the identity: Horseferry and Chadwick. The designs come in three and five weights respectively, with Horseferry intended for display purposes, and Chadwick for information.

Read the rest at Dezeen.

This entry was posted in Brand, Brand Design, Design, Digital, Fonts, Illustration, Logo, Marketing, Typefaces and tagged , on by .
Relevant Pages: Brand Identity & Guidelines

We'd love to work with you

Get in touch & let’s chat through your project

    Badges of honour

    • The Drum Recommended
    • Pride Awards
    • The Bibas Winner
    • Prolific North Creative Awards
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner