How freemium game makers use behavioural psychology to make money

Posted on by

All Posts  

This short video explainer by Vox is a great introduction into how the companies behind “free” games like Pokémon Go are generating serious revenues by using behavioural psychology tactics to get players to pay as they play.

This entry was posted in Behavioural Design, Design, Digital, eCommerce, Marketing, News, User Experience, Website and tagged , , on by .
Relevant Pages: Marketing & Brand Strategy,

We'd love to work with you

Get in touch & let’s chat through your project

    Badges of honour

    • The Drum Recommended
    • Pride Awards
    • The Bibas Winner
    • Prolific North Creative Awards
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner