The Hotfoot team have been busy completing the design, build and marketing for a brand new online directory aimed at offering creative services to businesses across Lancashire.
Creative Lancashire is the strategic organisation committed to the championing and development of the creative industries in Lancashire.
The directory is a tool to help businesses from all sectors source the relevant creative skills and expertise they need, and connect them with suppliers who can help them in Lancashire.
To date over 600 businesses providing a range of creative services ranging from brand and marketing, to film and digital content have uploaded profiles on the Creative Lancashire creative business directory.
Objectives
The goal of the new directory microsite was to:
- Create much more impactful, highly responsive, exciting and intuitive site
- More effectively connect Lancashire businesses offering creative services to local demand from all sectors
- Help businesses from all sectors source the relevant creative skills and expertise they need, and connect them with suppliers or collaborators
- Grow the directory into the definitive and default directory of creative talent, businesses and services for the sub-region
Deliverables
- Design of Creative Lancashire Directory Site
- WordPress responsive CMS
- Print Design and Management
- Marketing
- HTML email design and marketing
- Social Media Profile Design
We’ve really enjoyed working on this project as it helps connect creative businesses like ours with companies that are looking to grow through the expertise we offer in this region. As a design, digital and marketing agency we know how important it is to make our specialist services accessible.
We were looking for a partner to help us connect supply and demand of creative services in the county. Hotfoot delivered on every level. The dedicated site provided all the functionality we needed. The attention to detail combined with the level of design was consistent in how it communicated to our users – creative and other.
The team dealt with any issues with ease, flexibility, professionalism and excellent customer service made Hotfoot the ideal partner for the project.
Ed Matthews-Gentle – Creative Lancashire, Lancashire County Council
You can visit the site (and add your creative business) – Creative Lancashire Directory
