Respond is a advertising platform that uses contextually placed call-to-action buttons to advertise across a network of publishers. Advertisers are matched to relevant publishers content e.g. a lastminute.com button may be displayed under a travel article. Visitors click the button to view a campaign, which is shown in an overlay on the page, or are taken to the advertisers’ website.
Hotfoot recently developed a WordPress plugin to complement Respond’s core product. The plugin allows WordPress users to quickly add the Respond button to their website and gain an extra revenue stream.
The button can also be complemented by social network bar this allows visitors an easy way share content through Facebook, Twitter and LinkedIn.
Example of Respond button with social network sharing
The Plugin has already had several hundred downloads driving a large number of publisher signups to the Respond network.
The plugin can be downloaded from the WordPress plugin directory at www.wordpress.org/extend/plugins/respond.
