This video is a little nugget of gold if you’re interested in how logo pitches were done last century. Made in 1969, this is how Saul Bass pitched AT&T on a new visual identity. He won, and the logo remained in place until 1983, when Bass designed a follow-up logo that became affectionately known as the Death Star. Truly the past is a foreign country.
The Storey, Meeting House Lane,
Lancaster, Lancashire LA1 1TH
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