We Are Undefeatable is a national campaign led by 15 leading health and social care charities, including Age UK, Mind and Macmillan, with National Lottery funding and expertise from Sport England, to inspire and support people living with a long-term health condition to be more active.
The brilliant team at We Are Undefeatable chose to work with Together an Active Future and Blackburn with Darwen Council to deliver a localised version of the campaign featuring real stories from residents across the region.
After a competitive pitch we were selected to create and manage this multifaceted data-driven campaign in collaboration with our long-time video partner Big Tank.