Why is the internet so blue?

Posted on by

Google Blue

Google Blue

It’s a good question. From The Awl:

The man who invented links was writing them to a grayscale screen. The first popular browser, Mosaic, later turned links blue because it was the darkest color available at the time that wasn’t black; they needed to stand out, but only just. Blue was the best alternative. Blue always survives the focus group. Blue wins the a/b test. Which is convenient, because blue is usually already there.

Facebook Blue

Facebook Blue

Twitter Blue

Twitter Blue

Tumblr Blue

Tumblr Blue

Microsoft Blue

Microsoft Blue

Linkedin Blue

Linkedin Blue

Instagram Blue

Instagram Blue

This entry was posted in Brand Design, Design, Digital, Marketing, User Experience and tagged on by .
Relevant Pages: Brand Identity & Guidelines

We'd love to work with you

Get in touch & let’s chat through your project

    Badges of honour

    • The Drum Recommended
    • Pride Awards
    • The Bibas Winner
    • Prolific North Creative Awards
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner